Diamond LED Lights (Formerly MWA Products) hired us to build them a cutting edge e-commerce website and also get them ranked well and bring in more traffic. Since launching their new website, we haven been able to increase online sales and traffic levels coming in from organic search results.
Redesign and rebrand the existing website with a responsive online presence while maintaining their current search rankings. Fill out product details for hundreds of products and photograph dozens more. Ensure proper SEO on and off page.
We designed and developed their website in Big Commerce. The system organized hundreds of products with many variables like color, size, and style. Each product page is highly customized with video and/or PDF installation instructions unique to each product. Overall, the website has a high visual impact along with strong calls to action and easy navigation in order to encourage more customers to buy.
We set up an intricate system of 301 redirects to forward their old website’s URLs to the new locations in order to preserve their rankings in major search engines like Google, Yahoo, and Bing. Each page and each product is properly optimized for SEO. In addition, a Google shopping feed was created to list their products for their Pay-Per-Click campaign.